Cookie Policy

Last Updated: August 1, 2023

1. INTRODUCTION

This Cookie Policy explains how Essential Apps, LLC ("we", "us", or "our") uses cookies and similar technologies on our website (essentialapps.co) and our mobile applications (collectively the "Services"). This Cookie Policy should be read together with our Privacy Policy and Terms of Service.

2. WHAT ARE COOKIES?

Cookies are small text files that are stored on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and provide information to the owners of the site. Cookies can be "persistent" or "session" cookies. Persistent cookies remain on your device when you go offline, while session cookies are deleted as soon as you close your web browser.

3. HOW WE USE COOKIES

We use cookies and similar technologies (like mobile identifiers and pixel tags) for the following purposes:

• Essential/Necessary Cookies: These cookies are required for the basic functionality of our website. They enable core features such as security, network management, and account authentication. You may disable these by changing your browser settings, but this may affect how the website functions.
• Analytics/Performance Cookies: These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. They help us improve the quality and performance of our Services.
• Functionality Cookies: These cookies allow our website to remember choices you make (such as your username, language, or the region you are in) and provide enhanced, more personal features.
• Marketing/Targeting Cookies: These cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user.

4. COOKIES WE USE

The specific cookies we use on our website may include:

Cookie Name	Purpose	Type	Duration
_ga	Used by Google Analytics to distinguish users	Analytics	2 years
_gid	Used by Google Analytics to distinguish users	Analytics	24 hours
_gat	Used by Google Analytics to throttle request rate	Analytics	1 minute
essentialapps_session	Maintains user session state across page requests	Essential	Session
preference_cookies_accepted	Remembers if you have accepted our cookie policy	Functionality	1 year

5. MOBILE APPLICATIONS TRACKING TECHNOLOGIES

For our mobile applications, we use:

• Mobile Identifiers: We use mobile identifiers such as the device manufacturer's identifier (e.g., IDFA from Apple, AAID from Android), to recognize your device when you return to our applications.
• Software Development Kits (SDKs): We use third-party SDKs, such as Google Firebase, that may collect usage data about our application for analysis and improvement purposes.

6. THIRD-PARTY COOKIES

Some cookies are placed by third parties on our website. These third parties may include:

• Analytics providers (such as Google Analytics)
• Advertising networks
• Social media platforms (such as Facebook, Twitter, LinkedIn)

These third parties may use cookies, web beacons, and similar technologies to collect or receive information from our website and elsewhere on the internet and use that information to provide measurement services and target ads.

7. MANAGING COOKIES

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Browser Controls: Most browsers allow you to view, manage, delete and block cookies for a website. Be aware that if you delete all cookies then any preferences you have set will be lost, including the ability to opt-out from cookies as this function itself requires placement of an opt-out cookie on your device.

Mobile Device Controls: Your mobile device may offer settings that enable you to make choices about the collection of mobile identifiers.

Opt-Out of Third-Party Networks: You can opt out of interest-based targeting provided by participating ad servers through:

• Digital Advertising Alliance (DAA): http://optout.aboutads.info/
• Network Advertising Initiative (NAI): http://optout.networkadvertising.org/
• European Interactive Digital Advertising Alliance (EDAA): http://www.youronlinechoices.eu/

8. DO NOT TRACK SIGNALS

Some browsers have incorporated "Do Not Track" (DNT) features. When enabled, these features send a signal to websites indicating that the user does not wish to be tracked. Given the lack of a common understanding of how to interpret the DNT signal, our websites do not currently respond to browser DNT signals.

9. CHANGES TO THIS COOKIE POLICY

We may update this Cookie Policy from time to time to reflect changes in technology, regulation, our business practices, or for other reasons. Any changes will become effective when we post the revised Cookie Policy. We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies.

10. CONTACT US

If you have any questions about our use of cookies or this Cookie Policy, please contact us at:

Essential Apps, LLC
8 THE GREEN STED
DOVER DE 19901
UNITED STATES
[email protected]